about RAYMOND GONZALEZ

SSgt Raymond Gonzalez (USAF-SEP) has worked the streets of New York City as an Emergency Medical Technician, chased bad guys with the New York City Housing Police Department and explored the world as a Flight Medic with the United States Air Force. After serving his country, he pursued his entrepreneurial goals owning car dealerships in the Saint Louis Metro East, Southern IL region.

He lives in Plymouth, MA, has worked remotely for Shop.com deploying eCommerce enabled websites and social media solutions for small businesses and recently stood up the Business Development Center for Honda of Plymouth.

Currently he is the Massachusetts Veteran Program Coordinator for Vantage Mobility International and founder of the American Wheelchair Van Society connecting disabled warriors with State, Federal and Private funding for the purchase of specially adapted wheelchair vans in Boston, MA. His work has afforded the heroes of Massachusetts the independence and mobility they deserve.

9 Pro Tips for Developing a Killer Internal Link Structure.

By: April 23, 2012

Internal linking is the most overlooked and undervalued tactic in all of search engine optimization (SEO). What many search marketers don’t realize is that you can often get just as much “SEO value” from internal links placed on high-value pages on your own site as you can from inbound links.

Internal linking also promotes healthy link equity flow throughout a site, allows you to strategically channel link juice to target landing pages, lifts deep pages higher up in the site structure, and improves usability and overall crawlability making it easier for users and engines to find your content. It’s also far easier to structure your desired anchor text and secure priority on-page placement for internal versus inbound links.

When you start working with a new client, one of the first things that will move the needle is to develop and implement an internal linking strategy. Here are nine tactics to get you started.

1. Tap the Most Linked-to Pages

For a new internal linking strategy, start by going to Open Site Explorer. Grab a list of the most linked to (and most authoritative) pages on a client site and drop links on those pages to my “SEO landing pages,” (i.e., pages you’re targeting specifically for organic traffic). Theoretically those pages are the biggest reservoirs of link equity, and your goal is to harness and effectively distribute the flow of link juice.

2. Interlink All Your Target SEO Landing Pages

It’s a good idea to scale your link building efforts as much as possible. Interlinking all the target SEO landing pages on a website is a great way to scale because each time you build an inbound link to one SEO landing page, that link equity subsequently flows to your other SEO landing pages, thereby multiplying your efforts. The easiest way to interlink SEO landing pages is to add a list of “related links” at the end of a page or in a sidebar.

3. Drop Links on the Home Page

The home page is often the most linked to page on a website, so it should be a prime target for tapping equity. Also, anything linked to internally from the home page sends a pretty strong trust and authority signal to the engines that your organization places high value on those pages.

Politics within companies can make adding a home page link impossible at times. But if you run into resistance, you can often sell the concept by suggesting the links live below the fold in a discreet “resources” or “top searches” sidebar content block. Granted, that’s not as strong a signal as above the fold, but sometimes you have to take what you can get.

4. Drop Links on Pages Higher in the Information Architecture

Pages that are high in the information architecture (IA) may or may not be the most linked to pages on a site, but they’re only a click away from the home page. This means that a higher percentage of the link equity from the home page flows to these pages. What’s more, adding links here helps move deeper pages of content higher up the IA ladder.

5. Look for Unconventional Places to Grab Links

Some of the best pages to tap for link equity are pages “off the beaten path,” like company leaders, privacy policy, terms of service, contact us, etc. Unless a client is opposed to including internal links on these pages (and, yes, you should be very transparent with a client and don’t do anything link-wise until you get the green light), these pages are great because not only are they high in the architecture but they’re often free of other links, meaning you aren’t competing with a dozen other internal or external links for a page’s cache of link juice.

6. Use the Footer

There’s debate over whether Google devalues footer links. To me, footer links are inherently “less valuable” given their position on a page, which sends a signal to both engines and users that these pages or a lower priority.

That said, while links to “external sites” in the footer may be devalued, links to “internal pages” definitely pass value (how much is debatable and differs site to site). Implement dynamic footers across your site to make this region more interesting to engines.

7. Use Breadcrumbs

For most, breadcrumbs are a navigational tool, allowing users to return to a previous page without hitting the back button or truncating the URL. However, breadcrumbs are great for internal linking. Not only can you flow equity between pages, but you can use anchor text to send a relevance signal where it makes sense.

8. Don’t Ignore the Bblog!

Blogs and aged blog content are prime source of pooled link equity, so it’s important that you don’t overlook the blog in your internal linking strategy. To flow equity throughout the blog, you can use related post plugins, top post widgets in the sidebar, categories, breadcrumbs and better pagination.

You can also leverage the blog to push equity and PageRank over to your sales or services pages on your main site, since those “money pages” can often be “link poor” and need some added link juice and keyword relevance to goose them higher in the SERPs. Find aged blog content with links and authority and use Open Site Explorer to pull a report of top blog URLs to siphon link juice from.

9. Create an Internal Linking Dashboard

Keep a journal of all your internal linking activity. Having a record of your linking efforts comes in really handy if you want to revisit and revise preexisting link text on a site (say, for example, you decide to shift keyword targeting strategies for a group of pages, or we find that certain keywords convert better than others, etc).

Principles of PageRank
Principles of PageRank (Photo credit: Wikipedia)

The link log also helps you keep track of which pages have already been “linked up” and which ones are still “virgin ground.” Some of the data points you can track in your internal link log include:

Which pages on a site you’ve added internal links on.

How many internal links I’ve added to a page - too many links on a page dilutes the amount of equity passed to each link and can look noisy/spammy to the user.

Which anchor text and link text variations were used.

Number of times each instance of link text was used.

In addition, track the dates the links were added, potential SERP position of the dates the links were added, and any subsequent ranking flux that occurs, which helps gauge the efficacy of internal linking on a page-by-page and even a site-by-site basis. Note: you can also import internal link data from the Webmaster Tools internal link dashboard to create a similar link log, but it can be a little messy, so you’ll need scrub, organize and customize it based on your preferences and goals.

http://raymondgonzalez.com

Source: raymondgonzalez.com

Tumblr for brands, 101. Um, welcome to Social Media!

It’s hard to tell if Tumblr is a social network or a blogging platform, because the thing is, it’s both. For instance, you are reading this article on RaymondGonzalez.com, which hosted on Tumblr. 


As a blogging platform, it offers an easy way to quickly share text or multimedia content. But Tumblr also has a social component. There’s a newsfeed, which, similar to Twitter or Facebook, updates as the people you follow publish posts. And like Facebook and Twitter, the quality of the content depends on whom you follow. 

Tumblr is like a long-form Twitter. It’s also similar to Facebook, if instead of following your friends from middle school, you followed news organizations and content creators. 

Launched a little over five years ago, Tumblr now boasts nearly 60 million blogs with nearly 25 billion posts. And it’s growing. The site receives 25,000 new users and 40 million new posts each day. The service is most popular with the teen and college-aged user segments with half of Tumblr’s visitor base being under the age of 25. 

[RELATED: An essential guide for brands on Tumblr

In other words, if your brand isn’t already on Tumblr, you probably should reconsider that position. 

At PR Newswire, we use Tumblr in a few ways, among them: 

• To recap the various conferences our team attends throughout the year; 
• To share relevant social media and publishing news found on other Tumblr blogs (we do this by reblogging); 
• To post news releases about topics such as the Muppets, cupcakes, or the energy drink Four Loko. 


We joined Tumblr for the same reason all brands do—that’s where people are. The number of users on Tumblr is impressive. But its growth rate is truly exceptional. 

Other media such as The AtlanticThe Economist and The Los Angeles Times have helped reestablish their brands by embracing this new digital space and consistently publishing relevant and interesting content. The Economist, for example, teases pictures and graphs to upcoming print issues. 

Fashion bloggers have thrived in this space as well. Retailers like Urban Outfitters use it to promote new styles, while smaller blogs like Put This On taps Tumblr to promote suggested outfits and eBay sales. It’s no surprise that the more successful (or “viral”) Tumblr posts are those with photos. 

To that end, the food industry also has seen some success with Tumblr. For example, Boqueria Restaurant of New York not only shows the final product, but also behind-the-scenes glimpses into its kitchens. Lost Weekend coffee shop on New York’s Lower East Side publishes artful portraits of its drip coffees, along with pictures of the fashionable clothes for sale at the shop and other images, videos, and mp3s it thinks their audience (and customers) will find interesting. 

[RELATED: Clever PR Tumblrs to waste time on

What’s particularly appealing about Tumblr from user’s perspective is that you can see all of this—and lots more—in one streaming newsfeed. 

A signature aspect of Tumblr is its absence of advertising. Depending on your point of view, this is either a good or bad thing. For years, Tumblr resisted the idea of selling space to advertisers. Recently, however, it began to change its tune. Maybe it saw an opportunity. Perhaps it wanted to appease investors. One thing it’s not planning to do is to go the route of traditional advertising. 

“The overall thesis of what we’re trying to do is empower and highlight interesting creative advertising,” said Derek Gottfrid, Tumblr’s vice president of product. 

What this means is that an opportunity now exists for brands to tell their stories to Tumblr’s vast, growing audiences. This probably doesn’t mean pop-up or tacky banner ads. But it does mean that a window is opening to a vast audience of potential customers. 

If you need help with your Tumblr blog, contact Internet Manager Raymond Gonzalez.

Thomas Hynes is manager of blogger relations at PR Newswire. Find him on Twitter@ThomasHynes

http://raymondgonzalez.com


Source: prdaily.com
Grow Automotive, another happy client!
We are their silent partners working quietly in the background.
We work, their phones ring. It’s a pretty cool arrangement really… 
Contact Raymond Gonzalez or view his portfolio.
Client Review:
Ray has been an asset to my small business, Grow Automotive, since we first started taking advantage of his services six months ago. He flawlessly manages all of Grow Automotive’s social media needs, seamlessly and successfully promoting the dealership through many mediums. His self-motivated attitude and creative optimism make him a great resource for any company. His skill set also extends beyond the new frontier of social media marketing to more conventional methods of bolstering business. I can’t imagine a better person to be using to get Grow Automotive’s name out in the market. March 2, 2012
Top qualities: Great Results, Personable, Creative
By: David Wollaeger hired Raymond as a Marketing in 2011

Grow Automotive, another happy client!

We are their silent partners working quietly in the background.

We work, their phones ring. It’s a pretty cool arrangement really… 

Contact Raymond Gonzalez or view his portfolio.

Client Review:

Ray has been an asset to my small business, Grow Automotive, since we first started taking advantage of his services six months ago. He flawlessly manages all of Grow Automotive’s social media needs, seamlessly and successfully promoting the dealership through many mediums. His self-motivated attitude and creative optimism make him a great resource for any company. His skill set also extends beyond the new frontier of social media marketing to more conventional methods of bolstering business. I can’t imagine a better person to be using to get Grow Automotive’s name out in the market. March 2, 2012

Top qualities: Great Results, Personable, Creative

By: David Wollaeger 
hired Raymond as a Marketing in 2011

PAYGILE LOGO

Source: growauto.com
Auto Solutions, another happy client!
We are their silent partners working quietly in the background.
We work, their phones ring. It’s a pretty cool arrangement really… 
As Ann Rule of the Belleville News Democrat would say:
"It’s just what I do!". 
Client Review:
I have had the pleasure of working with Raymond both directly and indirectly over the last 7 years. His dedication to his professionalism and knowledge of social media has been invaluable to my position. His ability to simplify a very complicated social media network has been instrumental in obtaining an increase of verifiable phone leads. It is a pleasure to work with someone as dedicated to his profession as I am to mine. David Newell, Sales Manager. Auto Solutions Motor Company 687 W Hwy 50 Ofallon,IL 62269 618.632.9903 February 24, 2012
By: Dave Newell, Sales Manager, Auto Solutions Motor Companyworked with Raymond at # 1 Car Sales, Inc.

Auto Solutions, another happy client!

We are their silent partners working quietly in the background.

We work, their phones ring. It’s a pretty cool arrangement really… 

As Ann Rule of the Belleville News Democrat would say:

"It’s just what I do!". 

Client Review:

I have had the pleasure of working with Raymond both directly and indirectly over the last 7 years. His dedication to his professionalism and knowledge of social media has been invaluable to my position. His ability to simplify a very complicated social media network has been instrumental in obtaining an increase of verifiable phone leads. It is a pleasure to work with someone as dedicated to his profession as I am to mine. David Newell, Sales Manager. Auto Solutions Motor Company 687 W Hwy 50 Ofallon,IL 62269 618.632.9903 February 24, 2012

By: Dave NewellSales Manager, Auto Solutions Motor Company
worked with Raymond at # 1 Car Sales, Inc.

visit Paygile, LLC

Source: raymondgonzalez