about RAYMOND GONZALEZ
*WARNING* to the online community:
Our technical team received a call from 510-943-3040. The caller said they were from Microsoft and stated the computer at that location had issues, and needed to log in. Our staff did not comply and hung up. We searched Google and found it is a new scam; don’t fall for it. Looking out for my ‘peeps’ is what I do, have yourself an awesome day!
- Google Maps scam hits business (stuff.co.nz)
- Phone scam targets Microsoft business customers (bizjournals.com)
- Thieves & Scam Artists (bignosedotorg.wordpress.com)
- Cyber Criminals Target Pinterest with Survey Scams (rant4u.com)
- The perfect retail scam using Google Offers? (techburgh.com)
- The Olympics, Scams & You (makingtimeformommy.com)
- Microsoft Scam Makes Its Way Around Kansas Again (wibw.com
It’s hard to tell if Tumblr is a social network or a blogging platform, because the thing is, it’s both. For instance, you are reading this article on RaymondGonzalez.com, which hosted on Tumblr.
As a blogging platform, it offers an easy way to quickly share text or multimedia content. But Tumblr also has a social component. There’s a newsfeed, which, similar to Twitter or Facebook, updates as the people you follow publish posts. And like Facebook and Twitter, the quality of the content depends on whom you follow.
Tumblr is like a long-form Twitter. It’s also similar to Facebook, if instead of following your friends from middle school, you followed news organizations and content creators.
Launched a little over five years ago, Tumblr now boasts nearly 60 million blogs with nearly 25 billion posts. And it’s growing. The site receives 25,000 new users and 40 million new posts each day. The service is most popular with the teen and college-aged user segments with half of Tumblr’s visitor base being under the age of 25.
[RELATED: An essential guide for brands on Tumblr]
In other words, if your brand isn’t already on Tumblr, you probably should reconsider that position.
At PR Newswire, we use Tumblr in a few ways, among them:
• To recap the various conferences our team attends throughout the year;
• To share relevant social media and publishing news found on other Tumblr blogs (we do this by reblogging);
• To post news releases about topics such as the Muppets, cupcakes, or the energy drink Four Loko.
We joined Tumblr for the same reason all brands do—that’s where people are. The number of users on Tumblr is impressive. But its growth rate is truly exceptional.
Other media such as The Atlantic, The Economist and The Los Angeles Times have helped reestablish their brands by embracing this new digital space and consistently publishing relevant and interesting content. The Economist, for example, teases pictures and graphs to upcoming print issues.
Fashion bloggers have thrived in this space as well. Retailers like Urban Outfitters use it to promote new styles, while smaller blogs like Put This On taps Tumblr to promote suggested outfits and eBay sales. It’s no surprise that the more successful (or “viral”) Tumblr posts are those with photos.
To that end, the food industry also has seen some success with Tumblr. For example, Boqueria Restaurant of New York not only shows the final product, but also behind-the-scenes glimpses into its kitchens. Lost Weekend coffee shop on New York’s Lower East Side publishes artful portraits of its drip coffees, along with pictures of the fashionable clothes for sale at the shop and other images, videos, and mp3s it thinks their audience (and customers) will find interesting.
[RELATED: Clever PR Tumblrs to waste time on]
What’s particularly appealing about Tumblr from user’s perspective is that you can see all of this—and lots more—in one streaming newsfeed.
A signature aspect of Tumblr is its absence of advertising. Depending on your point of view, this is either a good or bad thing. For years, Tumblr resisted the idea of selling space to advertisers. Recently, however, it began to change its tune. Maybe it saw an opportunity. Perhaps it wanted to appease investors. One thing it’s not planning to do is to go the route of traditional advertising.
“The overall thesis of what we’re trying to do is empower and highlight interesting creative advertising,” said Derek Gottfrid, Tumblr’s vice president of product.
What this means is that an opportunity now exists for brands to tell their stories to Tumblr’s vast, growing audiences. This probably doesn’t mean pop-up or tacky banner ads. But it does mean that a window is opening to a vast audience of potential customers.
Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET.
The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.
The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.
However, Facebook’s optimal posting times are slightly different than Twitter. Links sent between 1:00 p.m. and 4:00 p.m. get the most traction, with Wednesday at 3:00 p.m. being the best time to post on Facebook all week.
Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook also don’t get the most clicks. Similar to Twitter, bit.ly recommends not posting the links you want to go viral during the weekend.
“While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” bit.ly said in a blog post on its site. “Traffic from Facebook fades after 4:00 p.m.”
Meanwhile, Tumblr has a much different usage pattern than Facebook and Twitter. It’s suggested to wait until at least 4:00 p.m. ET. to post important content, and posts that go up after 7:00 p.m. get the most clicks during a 24-hour period.
It’s also suggested that Friday evenings are a key time to post on Tumblr — a time bit.ly recommends avoiding on Facebook and Twitter.
Bit.ly traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Monday and Tuesday, with similar traffic on Sunday, according to the study.
“It’s easy to see that just like your neighborhood restaurants, each social network has its own culture and behavior patterns,” bit.ly noted in the blog post. “By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.”
Do you notice a difference in engagement when posting at different times? Let us know in the comments what works best for you.